
Barbie
(Saturday, February 20)
While rummaging through the basement the other day, looking for God knows what, I stumbled upon a Barbie doll — tucked in among the Beanie Babies that our daughter collected as a child.
And I had to admit, Barbie looks good for her age, considering she hit the big 5-0 last year.
And, not only that, she's been a profit babe.
Seems there is life after 50.
The discovery of that doll, in fact, led me to do a little research via Google, all to find out that the sales of Mattel's fashion icon actually rose for the first time in over two years, by a remarkable 12%.
What investment in your portfolio rose by 12% last year, smack-dab in the middle of a recession?
None in mine.
Hell, a 12% loss would have been a bonus.
Mattel boss Bob Eckert attributes it to the creation of a new more-bendable Barbie, and its new Fashionista line of clothing apparel.
Whatever, it's working.
Remember Hot Wheels? Well, even that outperformed guesstimates, with an increase in sales of almost 16% — and this in a world where our children are seemingly glued to their Game Boys and Nintendos.
Who would have thunk?
I do not know how many Beanie Babies are in our basement, but there are lots of them.
Who knows? One day they might represent our daughter's retirement nest egg.
Here's hoping.








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